Dustin Carper

Employment Brand Strategist, Groupon

Dustin is Employment Brand Strategist with Groupon, focusing on social media recruiting, recruitment advertising, blogging, and creating the framework for evangelizing Groupon’s employment brand. From the day that he used LinkedIn to get his job at Groupon, Dustin has been immersed in the world of social media and personal branding. He now uses that passion to help Groupon find their employment brand and show what its truly like to work at the company. Groupon is able to make decisions based on data regarding recruitment advertising, posting resources, and external tools in an effort to capture the elusive social ROI. Dustin enjoys living in Chicago, the local craft beer scene, spending time with his wife and cat, golfing whenever he can, and wearing plaid shirts in pictures.

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