Dustin is Employment Brand Strategist with Groupon, focusing on social media recruiting, recruitment advertising, blogging, and creating the framework for evangelizing Groupon’s employment brand. From the day that he used LinkedIn to get his job at Groupon, Dustin has been immersed in the world of social media and personal branding. He now uses that passion to help Groupon find their employment brand and show what its truly like to work at the company. Groupon is able to make decisions based on data regarding recruitment advertising, posting resources, and external tools in an effort to capture the elusive social ROI. Dustin enjoys living in Chicago, the local craft beer scene, spending time with his wife and cat, golfing whenever he can, and wearing plaid shirts in pictures.
Content Featuring Dustin Carper
As the competition for top talent intensifies, organizations are pressed to find new ways to differentiate themselves. In this HCI Keynote Highlights video, Dustin Carper, former Employment Brand Strategist at Groupon, explains how the e-commerce ...Read more
Groupon has had a storied couple of years—at one point the fastest growing company ever. In this keynote video, hear from Dustin Carper, an Employment Brand Strategist at Groupon, who spent those years in corporate recruiting and ...Read more