Most organizations treat employment branding as a component of a larger talent acquisition strategy. By contrast, the employment brand team at RBC works to attract key talent from around the world, and also foster internal employee engagement. This Solution Suite is based on a on a keynote presentation by Estela Vazquez Perez, Director of Employment Brand at RBC, at HCI’s 2014 Strategic Talent Acquisition Conference (updated in April 2015).
In it, you will learn how to:
- Build a dedicated center of excellence to design, manage, and communicate your employment brand externally and internally.
- Engage employees by aligning internal talent programs with your employment brand.
- Differentiate your employment brand externally with relevant, compelling messaging grounded in the experiences of real employees.
- Leverage various data sources to better understand key talent segments and create brand messaging that speaks to their needs and ambition.
Employment brand strategy is predominantly understood as a way to attract and hire top talent. At RBC however, the employment brand team is equally focused on the experiences of current employees as it is on supporting talent acquisition goals. ...Read more
In this keynote video, hear from Estela Vazquez Perez , Director of Employment Brand at the Royal Bank of Canada (RBC), as she discusses how RBC has achieved its current brand power. With more than 79,000 people in 46 countries, Brand Finance ...Read more
Case Study Summary
This Case Study Summary is part of an HCI Solution Suite based on a keynote presentation given by Estela Vazquez Perez, Director of Employment Brand at RBC, at HCI’s 2014 Strategic Talent Acquisition Conference (updated in April ...Read more