If the past year taught us anything, it’s that we live in a divided nation. In fact, nearly 80% of Americans — an all-time high — believe the country is split in two. With this year’s Jobseeker Nation Survey of 2,000 Americans, we sought to define that split: who are the two groups and what does the job seeking experience look like for each?
The answer surprised us: ‘Divided America’ is a myth.
No longer just for marketing teams, content marketing can be a key tool for talent acquisition teams in their overall recruiting strategy. You’ve heard that it’s a candidate’s market, and research from HCI supports the shift in power from the employer to the job seeker. To ride the new wave, employers need to give more time and effort to advanced recruitment activities that really create awareness of an organization’s employer brand.
Embrace proven marketing techniques that attract diverse candidates and promote your business as a valuable resource and ideal culture that cultivates meaningful relations with your customer base.