Using the Right Recognition Strategy to Drive Culture

November 16, 2018 | HighGround | HCI
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According to research by LinkedIn, 70% of U.S. employees wouldn’t work at a leading company if it meant they had to tolerate a bad workplace culture. It should come as no surprise then that creating a positive organizational culture is a high-priority initiative for HR leaders today. There are a few reasons why.

Millennials have changed the way employees work and communicate.

Many cultural challenges stem from the changing workforce. Millennials have taken over as the largest demographic, bringing with them new work habits, communication styles and preferences. When an organization experiences a shift like this, it can be difficult to maintain culture during times of transition.

Establishing culture amid periods of high turnover is impossible.

The universal talent shortage means that it’s becoming more difficult to retain employees in this challenging market. This has only exacerbated the turnover problem companies face, as younger employees tend to change jobs much more frequently than their predecessors. When retention is an issue, it creates uncertainty for employees and can result in an inconsistent culture.

How can you create a unified organizational culture when your employees never meet?

The workplace of today looks very different than it did in the past. Small and large organizations alike are increasing their number of remote employees as well as temporary workers and consultants. Companies often struggle to maintain culture across employees working under many different types of worker arrangements.

For companies in the travel industry like United Airlines, this is a problem every day. With a geographically dispersed employee base, many of whom are on the go and will likely never even meet, airline companies in particular struggle to unify its thousands of employees and create a common culture.

Later this month, United’s Marlon Crawford will be presenting during a webinar, covering how they unified its employees through the launch of its social and mobile recognition program, called Bravo. Marlon will share how United Airlines moved towards a recognition culture across the company, promotes positive behavior and celebrates wins.

Since launching in January, the company had already achieved some significant results, including reaching over 1.2 million recognitions, almost 490,000 “likes” and over 180,000 comments. Learn more about how they designed the program and what they’ve learned since launching more than 10 months ago. Register today.