Employment Branding

Attract the right hires with a compelling employment brand

As recruiting practices become more digital and more transparent, you need to use marketing techniques and social media to attract the right hires to your organization via a compelling employment brand. Your employee value proposition (EVP) articulates the experiences and rewards the organization provides in exchange for the employee’s knowledge, skills, and abilities. Employment brand also reflects the culture of your organization and your candidate management philosophy. Use social networking to attract, grab the interest of passive candidates with your online reputation, and update your systems to better manage digital recruiting efforts.

Strategic Talent Acquisition (STA) Certification

Advance your business with a customer-centric approach to attracting, assessing, and acquiring talent

Become a true business influencer when you learn to identify quality talent, increase diversity, and enable winning teams.

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Learn More about Employment Branding with our Top Resources

WebcastDesign Thinking

Designing and Refining Talent Acquisition: The Role of Design Thinking in Creating a World-Class Talent Organization

To better understand the outcomes of Design Thinking approaches when applied to the challenges of talent acquisition, we conducted a survey of over 300 HR and recruiting professionals. Join us as we reveal the results of this new research study and take your questions about Design Thinking. All registrants will receive a copy of the research report. 

Keynote VideoKeynote VideoRestricted to Corporate Members

Building Your Recruiter Brand

July 6, 2017 | Matt Charney

It’s no secret that among candidates and clients, recruiters don’t always have the best reputation or get the most respect. Just do a search in Google for “Recruiters are…” and our professional problem with public ...

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Strategic Talent Acquisition (STA) Certification

Enroll Now: Strategic Talent Acquisition Certification Program

Build a new set of competencies to meet the talent needs of the organization today, and provide the agility it will need for tomorrow.

In-Person Classes

Hong Kong
Nov 9-10, 2017 | 9:00AM-5:00PM HKT (Asia/Hong_Kong)
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Washington, DC
Nov 9-10, 2017 | 9:00AM-5:00PM EST
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San Francisco, CA
Dec 5-6, 2017 | 9:00AM-5:00PM PST
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Chicago, IL
Jan 15-16, 2018 | 9:00AM-5:00PM CST
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Washington, DC
Feb 28-Mar 1, 2018 | 9:00AM-5:00PM EST
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Online Classes

October
Oct 25-26, 2017 | 11:45AM-8:00PM EDT
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November
Nov 28-29, 2017 | 8:45AM-5:00PM EST
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December
Dec 12-13, 2017 | 11:45AM-8:00PM EST
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February 2018
Feb 14-15, 2018 | 11:45AM-8:00PM EST
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March 2018
Mar 7-8, 2018 | 8:45AM-5:00PM EST
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See full course schedule...
Strategic Talent Acquisition (STA) Certification

Build a customer-centric talent acquisition strategy.

Align your efforts with the needs of the business.

Learn More